Huzurevleri Rehberi
A directory and search platform for care homes across Turkey, with active Google Ads management for a client.
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The Challenge
Families looking for a care home had no single, reliable place to search and compare options.
What We Built
A web application with search, comparison and premium listings across 530+ care homes, plus ongoing Google Ads management.
The Process
Built the directory platform, structured the listings data, and now run performance marketing on top of it.
How It Works
User searches by city/region → Filter by services and features → Compare care homes → Contact directly or request info. The platform aggregates data from 530+ care homes with interactive Turkey map navigation.
Tech Stack
Frontend
Next.js 16React 19TypeScriptTailwind CSS
Backend
PrismaSQLite
Hosting
VercelAWS S3
Other
Google AdsSEOGEO (AI Search Optimization)Social Media ManagementResend EmailInteractive Turkey Map
Results
- 530+ care home listings
- 98,500+ Google Search impressions and 1,100+ clicks between 4 April and 6 October 2026 (Google Search Console)
- Monthly impressions grew from ~3,300 in June to ~37,000 in September
- Daily impressions from ~110 in June to 1,200+ in September
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